doechii is the moment

Grammy Award winning rap artist Doechii has taken over 2025. She has quickly become a defining character of today’s culture from music, fashion to dominating the algorithm. And I am all for it, I think she is incredible.

We know that Doechii can sing, rap, dance and perform, you only have to watch her Grammy’s performance to see that. I’ve replayed that video about 1,000 times and it’s still one of the best things I have ever seen. We’re now witnessing her true star power by taking over Paris Fashion week with the most talked about looks and even walking and performing at the DSquared show in Milan. Her entrance on the catwalk was iconic and I don’t use that word lightly. It was a true moment and she owned it.

Her recent release Anxiety has dominated the charts and has ignited a TikTok trend with the likes of Will Smith getting involved with the Swamp Princess herself. Doechii also landed a feature with BlackPink’s JENNIE on ExtraL that is an absolute banger.

A huge moment for Doechii was hip-hop legend (and Sister Act 2 star) Lauryn Hill inviting her on stage to perform her hit song “Doo Wop (That Thing)”. This is someone who got her first break in the music industry five years ago and is now a culture defining individual.

I’ve recently wrote about how Doechii and Chappell Roan dare to be different and embrace their individuality in a sea of stars offering the same cookie cutter pop songs. In a culture that is dominated by the clean-girl aesthetic and internet trends, it’s so refreshing to see artists become interesting again. I don’t want to relate to a singer wearing a bedazzled bodysuit give me the drag makeup, all the Thom Browne suits and those green shorts.